Industrial Avenue sought to build a first of its kind venue in Dubai; an underground nightclub that placed emphasis on music policy and audio quality first. The venue was set at the Westin Mina Seyahi Hotel in Dubai and operated from 2018 – 2020. Industrial Avenue was a standout nightclub during this period, and became known for it’s underground basement approach to the clubbing experience.

We were awarded the project to design an audio and custom lighting solution, which could reflect the ethos of the club owners. Pioneer Pro Audio was selected as the preferred audio brand. The owners had recently experienced Pioneer Pro Audio at Fabric in London and expressed their desire to replicate the same performance at Industrial Avenue.

Significant attention was given to tuning of the system to ensure that the sonic performance of the system performed up to the highest possible standards, and to provide the venue with presets to toggle between, depending on the genre of music performed on any given night.

We were also challenged to produce a hidden lighting solution that did not rely on traditional entertainment lighting (moving heads and beams). LED strips were utilized instead, along the exposed ceiling HVAC equipment, which would only come to light during peak moments of the night.